Trading And Investing In & Out Africa

ISSUE 104 - VOL 2
DEC 15, 2007- JAN 14, 200
Dr. Bienvenu-Magloire Quenum
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Africa: The Final Destination for Double-digit Growth Rates on Vested Money.

By Dr. Bienvenu-Magloire Quenum

The title of this article sounds odd, as the black continent's reputation and future, as reported by media, is sombre.

An investment banker, Euwin Naidoo, spelling out another aspect of the evidence.

Indeed, media coverage of African countries only highlight bad news and catastrophic events: Droughts, inundations, civil wars, genocide, famine, refugees plight, devastating diseases and corruption in ruling circles and high places.

A sober observer, however, who does not stop at clichés, would notice that there is another reality behind the sombre picture painted by the media.

First he would notice that African nations, in spite of recurrent droughts and persisting devastating diseases - for more than two decades - had not collapsed.

Second, he would notice that African countries have valuable assets: mineral resources, water, plenty of arable land and a resilient population.

Third, big corporations from Europe, America and China are actually investing billions of dollars in mining and oil fields in several sub-Saharan African countries.

Therefore, the bad image painted on Africa is not telling the true reality. In fact, considering innumerable dormant business opportunities existing in any single sub-Saharan African country, one can assert there is not a single African nation that is intrinsically poor.

Ten years ago, in 1997, the author of this text decided to publish a bulletin to inform the community of international investors about high profit making business opportunities existing in Africa. For that purpose, and were established including a section about "Business Opportunities in Africa",

Since then, every 15th of the month, a business opportunity is briefly exposed in the bulletin dealing primarily with agribusiness, food industry and related other trades. These business opportunities have huge potential to triggering double-digit annual growth rates that could turn upward the economy in African countries.

There Is Huge Potential in Agribusiness Development.

A visit to and clicking around would give an idea about the huge profit making potential inherent to reported projects. They are so numerous that one cannot list them all in this paper. Let us just quickly highlight two examples.

1- Cassava Agribusiness

Cassava floor/ Gari is a popular food staple in several Western and Central sub-Saharan African countries. The processing of cassava crops to cassava floor [54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64
] offers a tremendous opportunity to develop food industries in African nations. There is the possibility to establish in Africa around 8,000 operations to producing coarse gari flour and creating about 1,096,000 industrial jobs in rural areas. For an annual production level of 20 million metric tons of cassava floor, the market value would be around US$3.8 billion.

In addition, coarse gari flour could be ground to fine flour of gari (granulation: 150 micron) that could be used as partial substitute to wheat flour in bakery. Here one is talking about a market of minimum 45 million metric tons of fine gari flour to cater for bakery business all over Africa. That would represent a market value of US$8 billion.

The setup of these cassava processing (medium-scale) industries would undeniably boost the production of fresh cassava root, give sustaining financial means to farmers and provide additional raw materials to producing alcohol/ ethanol.

Ethanol production, on its part, opening the way to new industries: food industries, pharmaceuticals, paints and glues. To name the few. These industries would represent a ready huge market of about US$80 billion value that is currently supplied at 99% by imports.

To summarize, the promotion, development and marketing of cassava agribusiness would be generating a potential market value of about US$90 billions a year all over 48 sub-Saharan African nations.

2- Natural Pharmaceuticals Produced From Tropical Fruits.

Nutriments/ food supplements and pharmaceuticals. Nutriceucals (Nutriments + pharmaceuticals) are a broad range of chemical / bio products, which composition is based on natural enzymes (bromelain and or papain). Nowadays, nutriceucals are used in the developed world to provide nutrition supplements to people: children growth supplement, elders' anti aging supplement, competition / sports' performance enhancement, cholesterol control medication, energy supplement, blended vitamins supplements, chronic conditions support, pigmentation control, skin protection treatments, weight loss support. Etc.

Currently, nutriment and nutriceucals industries are nonexistent in the African development landscape. That is an aberration, when one knows that vitamins and supplements are essential to children harmonious development and growth and to the improvement of adults dietary and nutritional needs.

Tropical fruits and particularly pineapple's agribusiness [42, 43, 44, 45, 46
] can be used to establish pharmaceuticals industries throughout African countries to deliver supplements and nutriments to the populations. (Not to forget the huge world market available for exports).

The actual population level of Africa at the beginning of the new millennium stands at around 800,000,000 people. If each African consumes per year one bottle (50 caps of nutriments/ vitamins), the total consumption level would be in the range of 800 million bottles. Our studies show that the profit margin per bottle of 50 capsules (produced from pineapple) is about US$2. That means the estimate profit margin for the industry would be in the range of US$1.6 billion a year. That is a conservatory estimate. A consumption of one bottle of 50 caps per person and per month would boost the profit margin to around US$19 billion a year.

Considering these two agribusiness opportunities, one sees the global market value would be far above US$120 a year for the whole continent. And far more beyond that figure if production for exports is taken into account.

To-date, there are more than 20 agribusiness opportunities listed in Africabiz Online bulletins: in cereals crops development (sorghum, corn, rice, millet and fonio - millet like cereal crop in Western African region,) livestock development and fish farming and animal feeding production. Opportunities that show there is a huge "dormant" agribusiness potential in African countries.

Further, in addition to agribusiness, there are plenty other investment areas such as infrastructure and Healthcare development and building. For instance, there is not a single clinic that matched developed countries standards in the whole West African region (180,000,000 inhabitants.). A healthcare facility equipped to top notch international standards established in the West African region would attract a clientele of businesspeople and expatriates (about 3% of the area's population above outlined) who currently use to go to Europe, America and Asia for treatment.

Above briefly outlined "dormant" business opportunities in African countries demonstrate that mining industries and oils fields' exploitation are not the sole and unique investment areas available in Africa that could garner double-digit profit margins on vested money.

Lucrative Markets for Foreign Investors, Equipment Suppliers, Know-How Providers and Technical Assistance.

The implementation of above briefly described business opportunities need the implication of several actors and performers: local investors and international investors, financiers, marketers, distributors and technical partners.

For instance, the cassava floor business opportunity as above reported (possibility to setup around 8,000 medium-scale processing units around the continent) would necessitate (1)- Know How acquisition (2)- Equipment purchase and setup (3) - Blank Start-up Assistance (for three months) (4)- Spare Parts procurement- Etc. These supply-markets would have a global value of US$3.6 billion. [US$450,000 x 8,000 units].

Foreign investors would also gain profit earning from equity shares participation.

The more opportunities would be implemented, the more there would be equipments for sale, know-how and technical assistance to be signed and financing provided for implementation. Etc. Remember, to date, in Africabiz Online monthly bulletins, more than 20 business opportunities have been exposed that could be developed like cassava and pineapple agribusinesses that have similar profit-making potential in double-digit growth rate range.

Dr. Quenum & Associates have The Right Business Model.

To enter the promising African market (ready to take off) as above briefly described, Dr. Quenum & Associates are the right partners in business development as they have designed a fluent and efficient business model, to make joint-ventures between local African investors and foreign companies / partners a successful undertaking.

First, the right business opportunity for a particular sub-Saharan African country is spotted. Second, local investors (private and institutional) are contacted to form the local pool of investors. Third, a complete business plan is drafted followed by investment schedule. And foreign partner (equity share partners and technical partners) are contacted and linked to the local African investor pool. Finally, financing partners are solicited. Etc.

Advertisement Platforms

Further, several advertisement platforms,, and are available at very competitive pricing (compared to classical media - paper, television and radio) for equipment suppliers, investors and technical partners to post offers and propose services.

Trust our experience to guide you introducing your business into 48 sub-Saharan African nations.

Dr. Bienvenu-Magloire Quenum is the principal/ managing director of Dr. Quenum & Associates, IBC. He is an experienced Investment & Business Planner with 25 years consulting practice in African countries. He is the editor in chief of Africabiz Online


1- 104 Activities That Build: Self-Esteem, Teamwork, Communication, Anger Management, Self-Discovery, Coping Skills by Alanna Jones (Paperback - Mar 1, 1998)
3- Team-Building Activities for Every Group
by Alanna Jones (Paperback - Jan 10, 2000)
5- Quick Teambuilding Activities for Busy Managers: 50 Exercises That Get Results in Just 15 Minutes
by Brian Cole Miller (Paperback - Nov 2003)

2- The Big Book of Humorous Training Games (Big Book of Business Games Series)
by Doni Tamblyn and Sharyn Weiss (Paperback - Jun 27, 2000)
4- The Big Book of Team Building Games: Trust-Building Activities, Team Spirit Exercises, and Other Fun Things to Do
by John W. Newstrom and Edward E. Scannell (Paperback - Dec 1, 1997)
6- 101 Teambuilding Activities: Ideas Every Coach Can Use to EnhanceTeamwork, Communication and Trust
by Greg Dale and Scott Conant (Paperback - Sep 2004)

"CONTRIBUTOR'S GUIDELINES" are available here. We invite you to contribute to AFRICABIZ ONLINE MONTHLY ISSUE - with articles related to "How Africa Could Bridge The Developing Gap".

Africabiz Online wishes you all and your loved ones a very festive Xmas 2004 and a successful business year for 2008.

Your feedback / objection / contribution is welcome. Visit WorldWide BizCenter, and choose General Information (as topic) to create a thread for discussion. On the top of the WorldWide BizCenter page, there is a HELP link to assist you making an efficient use of the discussion board. This link also is useful

Many thanks for subscribing to Africabiz. See you here on Jan 15, 2008.

  Dr. B.M. Quenum
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Business Opportunities


In most African countries, livestock's sector is controlled and managed by small pastoralists/herders/breeders, who use traditional pastoral methods and techniques. Herds's feeding depending on the availability of rain--pastures that become scarce or are completely scorched and wiped out during drought periods. Therefore, herdsmen wander from place to place with cattle, searching for grazing pastures.

This practice is not the best way to produce quality meat animals - as animal lose weight between grazing places -, and also because bloody clashes often occur with sedentary farmers whose plots are destroyed by wandering animals.

Therefore, in order to produce quality meat and supply the demand in Africa, and suppress recurrent social disturbances in rural areas, resulting from clashes between wandering herders and sedentary farmers, the establishment of animal feed industries in each single African nation is a necessity.

- By products and Raw materials Suitable for Animal Feed Formulation

Agriculture and agribusiness wastes: hays, leaves (kenaf plant's leaves for example [23, 24], roots and tubers's pulp, peels and pellets [54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64]; brewery sludge and wastes [30, 31, 32]; essential oil industry wastes (spent residue of pepper, cardamom, ginger and other seeds to producing essential oils 47, 48, 49, 50, 51, 52); cocoa-shell powder, cocoa beans, cereals, banana peels, papaya peels; fruit industry and vegetable processing wastes: orange peel, spent lemon, orange waste, potato waste, tomato waste, mango kernel, water-melon seeds, pineapple waste (leaves and pulp34, 35, 36, 37, 38, 39, 40, 42, 43, 44, 45, 46); mango seed extraction, oil-cakes and oil-meals [25, 26, 27, 28]; coffee waste and extracted tea leaves; blood collected from slaughterhouse [78, 79, 80, 81, 82, 83, 84, 85, 86, 87] - are suitable for animal feed formulation.

For more on the matter click here

1-Handbook of Livestock Management
by Richard A. Battaglia (Paperback - Jul 21, 2006)
2- Raising Small Livestock:
A Practical Handbook
by Jerome D. Belanger (Paperback - Feb 11, 2005)
3- The Homesteader's Handbook
to Raising Small Livestock Goats, Chickens, Sheep. Geese, Rabbitts, Hogs, Turkeys, Guinea Fowl, Ducks and Pigeons
by Jerome D. Belanger (Hardcover - April 1974)
4- Backyard Livestock:
Raising Good, Natural Food for Your Family, Third Edition by Steven Thomas and George P. Looby (Paperback - Jan 2, 2007)
Keeping Livestock Healthy:
A Veterinary Guide to Horses, Cattle, Pigs, Goats & Sheep, 4th Edition
by N. Bruce Haynes (Paperback - Nov 1, 2001)
6- Alternative Health Practices for Livestock
by Michael Keilty and Thomas Morris (Hardcover - Jan 1, 2006)

7- A World Dictionary of Livestock Breed
Types, and Varieties
by V. Porter and I. L. Mason (Hardcover - Jun 6, 2002)
8- Livestock waste facilities handbook
(Paperback - 1985)
9- Raising Small Livestock:
A Practical Handbook
by Jerome D. Belanger (Paperback - Feb 11, 2005)
Livestock Feeds and Feeding (5th Edition)
(Hardcover - Jun 8, 2001)
by Richard O. Kellems and David C. Church
11- Raising Game Birds
by Lessiter Publications (Paperback - Jun 1986)
12- Livestock Production in Unfavourable Economic Environments:
Strategies for Attaining Sustained Competitive Advantage
by P. G. A Jennings (Hardcover - Mar 30, 2007)

Adobe Acrobat Reader is available here

Click here to read more about the matter

More on the matter

Control Your Desktop


Sometimes, after an application's uninstall using Microsoft Windows Add-Remove (Start/ Control Panel/ Add-Remove), the uninstaller may keep on popping up at odd moment during other computing sessions, again and again. That is a real nuisance that ruins computing experience, as to stop the popping up uninstaller, one would need to go through the sequence of Alt+Ctrl+Del to kill the culprit process - and doing that the occurring sessions is perturbed and one may need to restart the system.

- Windows Add-Remove (Start/ Control Panel/ Add-Remove) does not perform a complete uninstall

When an application is installed, it spreads several components into different locations into the system. Not only in System32 folder, but also in Registry and other "obscure" folders and places:. associated desktop icons, Start menu entries and keys in the Registry. Etc.

Windows Add/Remove does not perform a thorough uninstall to removing all bits of files loaded into locations above listed. Most of the time, even the Registry is not completely cleaned up.

These left over files slow down the system and sometimes nagging uninstallers keep on popping up during other computing sessions.

For more on the matter visit this link.

More on the matter

Freebie Of The Month


The European Union, led by its most industrialized country, Germany, is a dynamic player in international trade. 27 "old" industrialized countries pulled together assets and resources to offer innumerable business opportunities for exporters. It has established a website that features an Export Help Desk to help developing countries gain a foothold in trade with the EU.

It's a free service that offer tons of useful information. There you have access to information on qualifying for advantageous import tariffs, plus documentation guides, tax requirements, trade statistics, downloadable customs forms, trade leads, useful links, and more. It's an easy-to-use site with valuable information.


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