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Click
here for Africabiz Online RSS Feed Sample.
- EZINE, NEWSLETTER DISPATCHING: RSS FEED OR EMAIL SENDING?
Till RSS became popular with the Internet publishers' community in 2003-2004, Email dispatching was the only mean available to sending electronic magazine to subscribers. Since 2004 RSS is gaining ground and competing with simple email dispatch. For more on RSS history click here
- ADVANTAGES OF RSS FEED
RSS stands for for Really Simple Syndication and Rich Site Summary. In short, RSS is a defined standard based on XML used to deliver updates about web-content. Using this standard, publishers provide headlines and fresh content in a succinct manner called RSS feed. On the other side, consumers use RSS readers and news aggregators to collect and monitor their favorite feeds.
ADVANTAGES OF RSS FEED VERSUS EMAIL DISPATCHING
RSS is becoming increasing popular - versus "classic" email's dispatching - because it is a fairly "simple" way to promote a site that have the following advantages:
1- No need to establish a personal mail server
2- Or to subscribe to a provider specialized in mail dispatching
3- And to have to cope with advertisement introduced by an mail dispatcher that offers free dispatching service.
4- You distribute information with a media that is spam free, spyware free; and therefore you have the certitude that subscribers will get the feed that will not be stop by email clients' filtering system.
5- A convenient method to sharing content between websites. |
Not so fairly simple as the slightest mistake in coding may result in the "inadequacy" of the RSS feed that could not be read by RSS Readers or Aggregators. Fortunately there are desktop and web-based RSS coders that simplify the task. Click here for more on the matter
The last listed advantage is one that email dispatching cannot beat. Any publisher that is interested to have a specific RSS feed on his website has the possibility to incorporate the RSS URl and that is!
- ADVANTAGES OF EMAIL DISPATCHING VERSUS RSS FEED
Unless you subscribe to a pay service such as opt2opt.com the maker of OPTIMUS Alert Bar you do not have a listing of people who subscribe to your magazine. That you get when you use email dispatching. However, RSS feed had the final advantage that subscribers pay more visit to your website and boost the traffic. said advantage advertise or create complicated content sharing partnerships. |
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